Led UK & EU marketing for a $1bn global brand — full P&L, team leadership, and launches exceeding $100m in sales.

As Head of Marketing UK & EU at Moose Toys, I led the marketing function for the UK and EU arm of a $1bn global toy company — full P&L and forecasting responsibility, operational and commercial ownership, and leadership of a marketing team.

The role sat at the centre of the business: working cross-functionally from product development through to operations, managing external agency relationships, and acting as the senior marketing voice in stakeholder conversations and presentations at every level.

Under this leadership, the UK brand moved from #23 to #8 in market ranking, with standout launches including Magic Mixies (exceeding $100m in global sales) and MrBeastLab (#1 new property nationally) — recognised with three UK Toy Industry Awards.