Another Place, The Lake

Launching the first hotel in the Another Place collection — and putting it on the map.

When the former Rampsbeck Hotel was reimagined as Another Place, The Lake — the first property in a new hotel collection — we led the PR launch with the sister Watergate Bay Hotel team, from the ground up. That meant introducing a new name, a new concept, and a new standard to the Lake District, with no existing brand recognition to build from.

We ran press trips with key national and lifestyle media, launched PR for the restaurant and swim area, and built local partnerships and collaborations that rooted the hotel in its community. The result was a launch that established Another Place, The Lake as a genuine destination — not simply a rebrand.

In short: debut hotel launch for a new collection, press trips, local partnerships, brand-building from zero.